Comments for LEGAL MARKETING CANADA | Jasinski on Legal Marketing

Comment on The Law Firm iPhone App Comes To Canada – Torys LLP by Ishan Ghosh

Ishan Ghosh — Mon, 08 Mar 2010 17:20:21 +0000

I do believe that Smartphone Apps are the next channel for building Customer Relationships and dialogue – the effectiveness is how you use them and the value you bring to your user. Apps are at a stage where websites were about 20 years ago. People want to have them because they’re there. The role of Apps are still being explored and it is essential to understand what you want it to do for your brand. Air Canada, The Home Depot, Best Buy, Kraft are some brands that are leveraging the vehicle quite effectively to build customer equity.

Comment on The Law Firm iPhone App Comes To Canada – Torys LLP by admin

admin — Mon, 08 Mar 2010 04:51:16 +0000

Kevin, I agree with you that there will be a first mover advantage – i.e. the first two dozen of these are going to get noticed a lot more readily than the 400th or the 4000th, but the same could also be said of websites, blogs, and most other forms of technology. That doesn’t warrant throwing out the entire category to my mind. In fact, if you replace the phrase “iPhone App” with the word “blog” in your first paragraph, you hear something that sounds a lot like the debate around law firm blogs five years ago. Rather than legal blogs becoming worthless as they proliferated, they have instead become better and more powerful over time.

As the market matures and the field becomes more competitive with dozens or hundreds or thousands of law firm iPhone Apps, the standard for what constitutes a worthwhile app will also rise accordingly. (And I’m in agreement with you that simply converting a single blog into an App isn’t really much of an app even at this early stage, but that isn’t what Torys LLP did with theirs). Ultimately, there will be a large market of these things from which to choose, the best ones from firms of any size and the ones backed by the biggest firms will probably rise to the top of the heap and many others thrown together without much thought will no doubt die on the vine, just like their websites, their blogs, and the firms themselves.

In any event, an interesting difference of opinion on this topic. Thanks for your input and we’ll look forward to seeing how it plays out.

Comment on The Law Firm iPhone App Comes To Canada – Torys LLP by Kevin OKeefe

Kevin OKeefe — Sun, 07 Mar 2010 21:44:00 +0000

What happens when 100, then 200, then 300 law firms start iPhone Apps because they think iPhone apps are cool and inhouse counsel sitting at airports will start search for apps and stumble across their app. They become worthless.

Imagine if we had a seperate RSS reader for each law firm blog. That’s what having a seprate iPhone App for each law firm is like.

I just don’t see these things as having any value other than being able to say ‘look at us, we’re cool.’

Comment on Blackberry Presenter – Powerpoint Presentations Without The Laptop by Blackberry Presenter – Powerpoint Presentations Without The Laptop … « PPT Converter

Mon, 11 Jan 2010 23:42:25 +0000

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Comment on Seeking 16 BC Lawyers for focus group January 22, 2009 by Criminal Lawyer Vancouver

Criminal Lawyer Vancouver — Tue, 17 Nov 2009 05:20:44 +0000

Really its a very nice social job by court house libraries for the needy people.

Comment on Social Media for Lawyers – Powerpoint now available by lucas law firm

lucas law firm — Mon, 06 Apr 2009 05:05:39 +0000

Nice post and helpful to take out the good information about social media for law firms.
LLF

Comment on Social Media for Lawyers – Powerpoint now available by Doug Jasinski

Doug Jasinski — Fri, 06 Mar 2009 18:57:40 +0000

Ryan, you raise a valid point – I think the biggest potential liability for lawyers engaging social media revolves around client confidentiality.
A lawyer’s duties to his or her client remain intact regardless of the medium a lawyer chooses to communicate in. For many of these tools, (a message sent via twitter for example) is equivalent to publishing it on your website – it is a form of broadcast/publication. As such, lawyers must be mindful at all times before hitting send/reply/post etc on any communication. But really, that is no different then the obligation to take similar care before hitting send on a group email, speaking to a colleague in a crowded restaurant or elevator, etc. So I don’t see social media as being unique in this regard. However, the importance of a lawyer’s duty of confidentiality is something that deserves to be underscored again in the context of these emerging tools.

Comment on Social Media for Lawyers – Powerpoint now available by Ryan Russman

Ryan Russman — Fri, 06 Mar 2009 15:54:31 +0000

Thank you for sharing these resources. As an attorney, I’m slowly beginning my social media endeavors but am trying to err on the side of caution. I’ve stumbled across various articles regarding activities within social media sites that may lead to attorneys being disbarred. It’s likely those individuals were approaching the medium incorrectly, but it does pose some questions.
I must disclose that I have not entirely yet read through your presentation slides regarding social media, but what are your thoughts?

Comment on The Twitter Update: Day 90 and no end in sight by Evan Meagher

Evan Meagher — Tue, 16 Dec 2008 20:48:57 +0000

I feel the same way. Whenever people ask me “what the hell is Twitter?”, I’m always hard-pressed to answer them in a way that won’t make it sound completely pointless. I tend to end up saying something akin to “it sounds stupid, but it has its uses.”
Good links. I’m pretty fresh to the legal scene, so it’s cool to see plenty of lawyers using the web.

Comment on “What fresh hell is this?” Exploring Twitter for lawyers by David Austin

David Austin — Tue, 14 Oct 2008 15:33:28 +0000

I’ve found twitter valuable. Not from a rainmaking build the business point of view, but as a resource.
Several times in the last 2 months, I have posted questions to my followers looking for a web designer or some other job I needed to hire out for. In every case, I got several suggestions.
It has been like an extended circle of friends (not all) but most.