Archive for the ‘Student Recruitment’ Category
For Vancouver area lawyers and legal marketers interested in the exploding world of Social Media/Social Networking and wondering what all the fuss is about, I will be presenting a breakfast session next Wednesday, January 21st at downtown law firm Farris Vaughan Wills & Murphy. Any and all interested parties welcome from committed luddites to the merely curious to hardcore techgeeks who will undoubtedly be able to teach me a thing or three along the way.
Details and registration information are available on the Legal Marketing Association Vancouver Chapter website.
I came across an interesting law firm retention strategies article in the New York Times this morning about the general ramp-up in perks, benefits, bonuses, and what-have-you that law firms in the U.S. market are resorting to in order to attract and retain top legal talent. The list of incentives in play is an interesting one – random acts of kindness from the happiness committee at Perkins Coie, cash bonuses on top of year-end bonuses at Cravath, Swaine & Moore in New York, a $2000 bonus for employees who buy a hybrid car at DLA Piper, to in-house meals, on-site daycare, concierge and personal valet services elsewhere.
While one lawyer quoted in the article expressed disdain at some of the more exotic perks (pet insurance, concierge services) as an “appalling” attempt to “set up people’s lives”, my view is that Marina Sirras, who runs a legal recruitment firm in New York, is bang on with her assessment that “money is not the only thing that drives these lawyers right now – they want to be able to have a family and enjoy their family. This has never been as hot an issue”. The article touches upon the fact that child-care is often a critical issue in this context, and cites a handful of firms that have experimented with on-site daycare and emergency nanny services. My money says the first big Canadian firm that gets behind child care in a serious way is going to have a significant competitive advantage in the market when it comes to attracting and retaining the associate generation.
Following up on my recent post about video coming to law firm websites (particularly in the context of student recruitment), I received a note this morning from Tara Erskine of McInnes Cooper alerting me to that firm’s efforts in this regard.
Their video was shot and directed by a summer law student and articled clerk at the firm. Watch it and I think you will agree that you’ve got a richer sense of the firm’s culture and what it would be like as a place to work than you are able to glean from the standard-issue page of prose that occupies most firms’ student recruitment page on their website. That’s why I believe you are going to keep seeing more rich content like this in the future.
You can access the video here: www.mcinnescooper.com/students/
Thanks to Tara for the heads-up and kudos to McInnes Cooper for being one of the leaders in this category.