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Skunkworks is currently working with our friends at the BC Courthouse Library Society to obtain user input and feedback in preparation for the redevelopment of the Courthouse Library website. One component of the process is a short 3-minute web survey for B.C. lawyers that will help us assess technology and online usage patterns for this key user demographic. Survey participants will also be entered to win one of two 8G iPod Touch music player/portable internet devices. Help us help the library build a better website by taking the survey today. You can access the survey here:

Earlier this month Skunkworks Creative Group launched a new law student recruiting micro-site for Vancouver law firm Bull, Housser & Tupper LLP that prominently features a multimedia section called BHTV. BHTV features video interviews of several of the firm’s young associates speaking on topics such as the firm culture, their expectations and the reality of work at the firm, as well as a guided office tour.
My personal view is that you can expect to see a great deal more use of both video and audio content on law firm websites in the year(s) ahead. 5 key reasons why:
1. Video makes a law firm’s core offering – it’s people – the centerpiece of the marketing;
2. Video is an excellent tool to help law firms differentiate from their competitors;
3. Video is sticky, meaning that people will stay on your website longer;
4. Video is becoming more prominent both in other professional services and on the Internet generally; and
5. Video is becoming less expensive and easier to produce over time.
Will video replace the written word? (I am reminded at this juncture of the late 70′s new wave song “Video Killed the Radio Star” by the Buggles) The short answer is no. But will most major law firms have at least some video content on their website within the next five years? My bet is yes, for the reasons already noted.

It’s been a simultaneously hectic and energizing few months at Skunkworks as we have completed a number of major projects, launched ourselves into several more, and most recently, moved from our old Yaletown office into larger premises on Water Street in the nearby Gastown district of Vancouver.
For those not familiar with it, Gastown is one of Vancouver’s oldest neighbourhoods, and sits at an interesting cross-roads on the edge of the downtown business district. On one side sits the Canada Place cruise ship terminal, disgorging a seemingly endless stream of American tourists on their stop-over before heading up the Inside Pasage to Alaska. On the other side is Vancouver’s notorious Downtown Eastside. In the middle, sits Gastown, which at the moment seems to be infused with an almost palpable energy as it re-invents itself for probably the tenth or eleventh time. High tech entrepreneurs, Vancouver Film School students, folks down on their luck, small business owners and artisans seem to all be in the mix. It’s not typical fare for many lawyers, but it sure feels like the right spot for an agency like Skunkworks that straddles both the legal industry and the advertising agency worlds. All of us at the agency are feeling the sense of renewal that a change of environment often brings, and looking forward to settling in for a longer stretch this time in our newly expanded HQ.

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