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	<title>LEGAL MARKETING CANADA &#124; Jasinski on Legal Marketing &#187; Skunkworks Agency News</title>
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	<link>http://legalmarketing.ca</link>
	<description>A Marketing, Technology + Branding Blog for Lawyers, Legal Marketers and Law Firms</description>
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		<title>The British Columbia Court of Appeal&#8217;s 100th Anniversary</title>
		<link>http://legalmarketing.ca/the-british-columbia-court-of-appeals-100th-anniversary/</link>
		<comments>http://legalmarketing.ca/the-british-columbia-court-of-appeals-100th-anniversary/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 19:33:19 +0000</pubDate>
		<dc:creator>Doug</dc:creator>
				<category><![CDATA[Lawyer Professional development]]></category>
		<category><![CDATA[Skunkworks Agency News]]></category>
		<category><![CDATA[BCCA]]></category>
		<category><![CDATA[Client News]]></category>

		<guid isPermaLink="false">http://legalmarketing.ca/?p=209</guid>
		<description><![CDATA[2010 marks the British Columbia Court of Appeal&#8217;s 100th anniversary. Skunkworks is honoured to have been selected to create a new logo, website and conference collateral in conjunction with the Court&#8217;s centennial. The new BCCA100.ca website includes a photo gallery drawn from the Court&#8217;s archives including portraits of every Chief Justice of British Columbia, the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bcca100.ca"><img src="http://legalmarketing.ca/wp-content/uploads/2010/01/BCCA_logo_26-435x435.jpg" alt="BCCA_logo_2&quot;" title="BCCA_logo_2&quot;" width="350" height="350" class="aligncenter size-medium wp-image-227" /></a><br />
2010 marks the British Columbia Court of Appeal&#8217;s 100th anniversary.  Skunkworks is honoured to have been selected to create a new logo, website and conference collateral in conjunction with the Court&#8217;s centennial.  </p>
<p>The new <a href="http://www.bcca100.ca">BCCA100.ca</a> website includes a photo gallery drawn from the Court&#8217;s archives including portraits of every Chief Justice of British Columbia, the original ground-breaking of the old courthouse building (now the Vancouver Art Gallery), and significant historical events such as Lord Denning&#8217;s visit for the opening of the current Vancouver Courts in 1979, and the first all-woman panel of the Court of Appeal. </p>
<p>Plans for the 2010 centennial include a one-hour documentary &#8220;<a href="http://www.knowledge.ca/program/100-years-of-the-bc-court-of-appeal">Though the Heavens Fall: 100 Years of the BC Court of Appeal</a>&#8220;, a book by author Christopher Moore, and a judicial and academic conference in April 2010 featuring professor and legal futurist <a href="http://www.susskind.com/">Richard Susskind</a> and keynote speaker <a href="http://www.scc-csc.gc.ca/court-cour/ju/mclachlin/index-eng.asp">the Right Honourable Madam Chief Justice Beverley McLachlin P.C.</a></p>
<p>For more information, please visit the Court&#8217;s centenary website here:  <a href="http://bcca100.ca">http://www.bcca100.ca</a></p>
<p>On a personal note, I must add that this project has afforded me the unique privilege of learning more about both the inner workings of the Court of Appeal&#8217;s operations and British Columbia&#8217;s legal history. For that I am deeply grateful. </p>
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		<title>Best of the Canadian Legal Web in 2009</title>
		<link>http://legalmarketing.ca/best-of-the-canadian-legal-web-in-2009/</link>
		<comments>http://legalmarketing.ca/best-of-the-canadian-legal-web-in-2009/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 06:51:34 +0000</pubDate>
		<dc:creator>Doug</dc:creator>
				<category><![CDATA[Law Firm Branding]]></category>
		<category><![CDATA[Law Firm Web Marketing]]></category>
		<category><![CDATA[Skunkworks Agency News]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Client News]]></category>

		<guid isPermaLink="false">http://legalmarketing.ca/?p=187</guid>
		<description><![CDATA[The Canadian Bar Association&#8217;s National Magazine recently published their inaugural survey of Canada&#8217;s best law firm websites in a feature article in their December 2009 issue and I am proud to report that Skunkworks client Bull, Housser &#038; Tupper LLP took home two awards &#8211; one for the best law firm website in British Columbia [...]]]></description>
			<content:encoded><![CDATA[<p>The Canadian Bar Association&#8217;s National Magazine recently published their inaugural survey of <a href="http://cbanational.rogers.dgtlpub.com/2009/2009-12-31/pdf/canadas_best_law_firm_websites.pdf">Canada&#8217;s best law firm websites</a>  in a feature article in their December 2009 issue and I am proud to report that Skunkworks client Bull, Housser &#038; Tupper LLP took home two awards &#8211; one for the <a href="http://www.bht.com">best law firm website in British Columbia</a> and a second for the <a href="http://www.bhtstudent.com">best student recruitment website</a> nationally. </p>
<p>In making their determination, the magazine asked a panel of nine legal technology professionals, including web designers and consultants, for their views and rankings, including  Skunkworks’ own Client Services Director Marni Macleod, LL.B.  (Fans of due process can rest assured however that Marni was duly excluded from pitching or voting for our own work).  You can read more of Marni&#8217;s thoughts about what makes a good legal website <a href="http://blog.skunkworks.ca/">on our agency blog</a> and <a href="http://cbanational.rogers.dgtlpub.com/2009/2009-12-31/pdf/canadas_best_law_firm_websites.pdf">download a pdf of the full National article here</a>. </p>
<p>Turning to the blogosphere, on New Year&#8217;s Eve Stem Legal&#8217;s Steve Matthews also announced this year&#8217;s winners in the <a href="http://www.clawbies.ca/">2009 Clawbie Awards</a>, where two more Skunkworks&#8217; clients fared well.  David Bilinsky&#8217;s <a href="http://thoughtfullaw.com">Thoughtful Legal Management blog</a> and the Courthouse Libraries BC&#8217;s new blog <a href="http://courthouselibrary.ca/research/stream.aspx">The Stream</a> were winner and runner-up respectively in their categories. </p>
<p>In reviewing all of the winning entries in both the Clawbies and the National article, I am heartened by how far legal marketing on the web has come in this country over the past decade.  The depth of content, the overall level of design, the adoption of current technology and the resulting competitive differentiation that the leading firms display as we enter 2010 makes me excited for what&#8217;s to come in the year(s) ahead.  My congratulations to all of the firms and lawyers recognized in these recent awards.  </p>
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		<title>Courthouse Libraries BC New Website</title>
		<link>http://legalmarketing.ca/courthouse-libraries-bc-new-website/</link>
		<comments>http://legalmarketing.ca/courthouse-libraries-bc-new-website/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 06:53:25 +0000</pubDate>
		<dc:creator>dougjasinski</dc:creator>
				<category><![CDATA[Law Firm Web Marketing]]></category>
		<category><![CDATA[Lawyer Professional development]]></category>
		<category><![CDATA[Skunkworks Agency News]]></category>
		<category><![CDATA[Client News]]></category>

		<guid isPermaLink="false">http://legalmarketing.ca/wordpress/?p=93</guid>
		<description><![CDATA[Courthouse Libraries BC have just launched their new website. The revamped online presence can be found at courthouselibrary.ca and represents a completely fresh take on how the organization interacts with its user base on the web. In addition to a significantly updated design, key features of the new site include: * Integrated search &#8211; a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.legalmarketing.ca/archives/CourthouseLibrariesBC.jpeg"><img class="alignright" style="margin: 10px;" src="http://www.legalmarketing.ca/archives/CourthouseLibrariesBC-thumb.jpeg" alt="CourthouseLibrariesBC.jpeg" width="248" height="311" /></a><br />
Courthouse Libraries BC have just launched their new website.  The revamped online presence can be found at <a href="http://www.courthouselibrary.ca">courthouselibrary.ca</a> and represents a completely fresh take on how the organization interacts with its user base on the web.  In addition to a significantly updated design, key features of the new site include:<strong></strong></p>
<p><strong>* Integrated search</strong> &#8211; a single, powerful search application that can search any or all of 10 different library sources (e.g. the library catalogue, their in-house &#8220;asked &amp; answered&#8221; database, their unreported decisions database, etc.);<br />
<strong>* Practice Portals</strong>- practice-specific hubs designed to provide practitioners&#8217; with ready access to key resources, texts, legislation, leading authorities and recent news in a single environment.  There are five practice portals initially (Civil litigation, Family law, Personal Injury, Wills &amp; Estates, and Practice Management &amp; Technology) with plans already underway to add more;<br />
<strong>* User Accounts</strong> individual user accounts that can save preferences, order histories and searches;<br />
* <strong>News filtering by practice area</strong> &#8211; self-explanatory; and<br />
* <strong>A new blog</strong>, &#8220;The Stream&#8221; which will serve as a platform for Library staff to provide their insight and commentary on law and legal research developments relevant to British Columbia lawyers.</p>
<p>Also of key importance in my view is that CLBC&#8217;s extensive involvement in the development and operation of a separate (and excellent) legal information site geared specifically to the public &#8211; <a href="http://clicklaw.bc.ca/">CLICKLAW</a> &#8211; has enabled the organization to focus the new <a href="http://www.courthouselibary.ca">Courthouselibary.ca</a> site squarely on the needs of practicing lawyers.  While both sites are fully accessible to anyone, separating out the offerings to cater more specifically to their respective user bases can only result in better user experiences across the board.</p>
<p>Skunkworks is proud to have been involved in several aspects of this project although full credit goes to our friends at <a href="http://habaneros.com">Habanero Consulting Group</a> for the top-notch site build and to the Courthouse Libraries&#8217; team for their vision both in engaging in extensive user consultation and research into what users wanted from a new library website and in their willingness to explore new approaches and priorities even where such choices represented fundamental shifts away from established library processes. It&#8217;s accepted wisdom in marketing circles that brave clients make for interesting work.  For me, this has been a textbook example of exactly that.</p>
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		<title>Take The BC Courthouse Library Website  Lawyer Survey &amp; Enter to Win an iPod Touch!</title>
		<link>http://legalmarketing.ca/take-the-bc-courthouse-library-website-lawyer-survey-enter-to-win-an-ipod-touch/</link>
		<comments>http://legalmarketing.ca/take-the-bc-courthouse-library-website-lawyer-survey-enter-to-win-an-ipod-touch/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 19:54:02 +0000</pubDate>
		<dc:creator>dougjasinski</dc:creator>
				<category><![CDATA[Law Firm Web Marketing]]></category>
		<category><![CDATA[Lawyer Professional development]]></category>
		<category><![CDATA[Skunkworks Agency News]]></category>

		<guid isPermaLink="false">http://legalmarketing.ca/wordpress/?p=73</guid>
		<description><![CDATA[Skunkworks is currently working with our friends at the BC Courthouse Library Society to obtain user input and feedback in preparation for the redevelopment of the Courthouse Library website. One component of the process is a short 3-minute web survey for B.C. lawyers that will help us assess technology and online usage patterns for this [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" src="http://www.legalmarketing.ca/archives/headphones.jpg" alt="headphones.jpg" width="174" height="173" /><br />
Skunkworks is currently working with our friends at the <a href="http://www.bccls.bc.ca">BC Courthouse Library Society</a> to obtain user input and feedback in preparation for the redevelopment of the Courthouse Library website.  One component of the process is a short 3-minute web survey for B.C. lawyers that will help us assess technology and online usage patterns for this key user demographic.  Survey participants will also be entered to win one of two 8G iPod Touch music player/portable internet devices.  Help us help the library build a better website by taking the survey today.  You can<a href="http://www.bccls.bc.ca/cms/index.cfm?group_id=86472"> access the survey here:</a></p>
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		<title>Video is coming to law firm websites</title>
		<link>http://legalmarketing.ca/video-is-coming-to-law-firm-websites/</link>
		<comments>http://legalmarketing.ca/video-is-coming-to-law-firm-websites/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 02:17:36 +0000</pubDate>
		<dc:creator>dougjasinski</dc:creator>
				<category><![CDATA[Law Firm Web Marketing]]></category>
		<category><![CDATA[Skunkworks Agency News]]></category>
		<category><![CDATA[Student Recruitment]]></category>

		<guid isPermaLink="false">http://legalmarketing.ca/wordpress/?p=66</guid>
		<description><![CDATA[Earlier this month Skunkworks Creative Group launched a new law student recruiting micro-site for Vancouver law firm Bull, Housser &#038; Tupper LLP that prominently features a multimedia section called BHTV. BHTV features video interviews of several of the firm&#8217;s young associates speaking on topics such as the firm culture, their expectations and the reality of [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this month Skunkworks Creative Group launched a new <a href="http://bhtstudent.com">law student recruiting micro-site</a> for Vancouver law firm <a href="http://www.bht.com">Bull, Housser &#038; Tupper LLP </a> that prominently features a multimedia section called BHTV.  BHTV features video interviews of several of the firm&#8217;s young associates speaking on topics such as the firm culture, their expectations and the reality of work at the firm, as well as a guided office tour.<br />
My personal view is that you can expect to see a great deal more use of both video and audio content on law firm websites in the year(s) ahead.  5 key reasons why:<br />
1.  Video makes a law firm&#8217;s core offering &#8211; it&#8217;s people &#8211; the centerpiece of the marketing;<br />
2.  Video is an excellent tool to help law firms differentiate from their competitors;<br />
3.  Video is sticky, meaning that people will stay on your website longer;<br />
4.  Video is becoming more prominent both in other professional services and on the Internet generally; and<br />
5.  Video is becoming less expensive and easier to produce over time.<br />
Will video replace the written word?  (I am reminded at this juncture of the late 70&#8242;s new wave song &#8220;<a href="http://en.wikipedia.org/wiki/Video_Killed_the_Radio_Star">Video Killed the Radio Star&#8221; by the Buggles</a>) The short answer is no.  But will most major law firms have at least some video content on their website within the next five years?  My bet is yes, for the reasons already noted.</p>
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		<title>Welcome to Water Street</title>
		<link>http://legalmarketing.ca/welcome-to-water-street/</link>
		<comments>http://legalmarketing.ca/welcome-to-water-street/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 04:51:51 +0000</pubDate>
		<dc:creator>dougjasinski</dc:creator>
				<category><![CDATA[Skunkworks Agency News]]></category>
		<category><![CDATA[Student Recruitment]]></category>

		<guid isPermaLink="false">http://legalmarketing.ca/wordpress/?p=65</guid>
		<description><![CDATA[It&#8217;s been a simultaneously hectic and energizing few months at Skunkworks as we have completed a number of major projects, launched ourselves into several more, and most recently, moved from our old Yaletown office into larger premises on Water Street in the nearby Gastown district of Vancouver. For those not familiar with it, Gastown is [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a simultaneously hectic and energizing few months at Skunkworks as we have completed a number of major projects, launched ourselves into several more, and most recently, moved from our old Yaletown office into larger premises on Water Street in the nearby <a href="http://en.wikipedia.org/wiki/Gastown">Gastown</a> district of Vancouver.<br />
For those not familiar with it, Gastown is one of Vancouver&#8217;s oldest neighbourhoods, and sits at an interesting cross-roads on the edge of the downtown business district.  On one side sits the Canada Place cruise ship terminal, disgorging a seemingly endless stream of  American tourists on their stop-over before heading up the Inside Pasage to Alaska.  On the other side is Vancouver&#8217;s notorious <a href="http://en.wikipedia.org/wiki/Downtown_Eastside">Downtown Eastside</a>.  In the middle, sits Gastown, which at the moment seems to be infused with an almost palpable energy as it re-invents itself for probably the tenth or eleventh time. High tech entrepreneurs, Vancouver Film School students, folks down on their luck, small business owners and artisans seem to all be in the mix.  It&#8217;s not typical fare for many lawyers, but it sure feels like the right spot for an agency like Skunkworks that straddles both the legal industry and the advertising agency worlds.   All of us at the agency are feeling the sense of renewal that a change of environment often brings, and looking forward to settling in for a longer stretch this time in our newly expanded HQ.</p>
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