LEGAL MARKETING CANADA | Jasinski on Legal Marketing » Legal Humour

wine + marketing + law = new blog

dougjasinski — Mon, 07 Jul 2008 20:25:53 +0000

In addition to being a lawyer, a computer programmer and an SEO wizard, Skunkworks‘ Technical Director Mark Hicken is also an avid wine buff – indeed his unofficial title at Skunkworks is “Agency Sommelier”. Now he has combined that expertise into a new blog devoted to issues around the legal regulation and marketing of wine in Canada. He was also quoted in a recent National Post article on the highly regulated nature of the Canadian liquor distribution regime. Skunkworks’ clients needing sage counsel on preferred vintages now know where to turn in their hour of need. . .

Can Vancouver law firms function without coffee?

dougjasinski — Fri, 17 Nov 2006 19:35:10 +0000

Can Skunkworks for that matter?
Approximately 2 million residents of the Greater Vancouver area currently are under a boil water advisory (note: pdf file) as a result of a week of heavy rainstorms that have caused landslides into the local reservoirs. In practical terms, this means that local Starbucks outlets weren’t serving any coffee this morning, no trifling matter in a town as coffee-mad as this one. Is there a chapter in the law firm emergency preparedness binders for this contingency?

A Client Relations Refresher

dougjasinski — Mon, 06 Nov 2006 18:14:20 +0000

Item 1.0: ALWAYS GET THE CLIENT’S NAME RIGHT.
It is somehow very jarring to see or hear one’s own name misspelled, mispronounced or otherwise mangled. With a last name like Jasinski, I know this all too well. However, I was reminded of this small, obvious but nevertheless important point again this past weekend while reading a post on Kevin O’Keefe’s blog. As mentioned here recently, Kevin O’Keefe will be joining us here in Vancouver this Thursday, as part of a legal blogging panel seminar I will be moderating for the LMA Vancouver chapter. Somehow, in a rushed moment last week while I was posting the event details on the LMA chapter website, I inadvertently renamed Kevin O’Keefe as Kevin O’Neill. As it happens, Kevin O’Neill is a terrific lawyer here in Vancouver that I know from the early part of my legal career, and not the legal blogging guru to whom I meant to refer.
If you make this kind of mistake with a new client prospect you are typically headed for an awkward start in your bid to win his or her work. If you make this kind of mistake with a blogger who is as widely read as Kevin is, you get to wear a little egg on your face in the blogosphere for a day or two. Lesson learned. Once again, my apologies to Kevin for the mixup and we look forward to seeing you soon!

Do you work at an Anonymous Law Firm?

dougjasinski — Fri, 11 Aug 2006 19:02:38 +0000

If you’ve ever worked in a large law firm as either a lawyer or legal marketer, you will be able to see the humour in the Anonymous Law Firm website. Warning: this is clever satire at its best and therefore only suitable for those prepared to laugh at themselves. As someone who regularly writes website copy for law firms, I found all of the clichés of the legal marketing genre nicely portrayed here. For lawyers, be sure to dig in to the individual lawyer bios for any number of recognizable character types.