Canadian law firms were well represented in the 2005 “Your Honor” awards at the Legal Marketing Association’s annual conference which took place in Phoenix, Arizona in April 2005. Two Canadian firms took home top prizes: Goodmans LLP in the “Identity and Branding” category for its “What it means to be good” brand launch and Borden Ladner Gervais LLP in the “advertising campaigns” category for its “It begins with service” campaign featuring New Yorker style illustration ads. The Goodmans entry also picked up the “Best of Show” title – the event’s top award -for the same brand launch.
In recognition of the fact Canucks currently hold the championship belt, we here at LMC are of the view that the “Your Honor” awards should be changed to the “Your Honour” awards to reflect Canadian spelling protocols. But that’s just us.